Let a Real Scientist Diagnose
Your GTM System
A scientific, data-driven analysis into your GTM system. Bring one bottleneck - ICP confusion, funnel decay, outbound inconsistency, offer positioning - and walk away with a precise, objective diagnosis and the next steps to fix it.
Designed for revenue-stage B2B founders, growth leaders, and agencies who know something feels off, but want a sharper, more objective diagnosis from a PhD physicist before scaling the wrong thing.
Why a Scientific GTM Diagnosis Works
When Everything Else Fails
Most GTM problems are misdiagnosed. What looks like "bad outreach" or "weak messaging" is usually a structural constraint somewhere else in the system. A scientific approach reveals what guessing and templates miss.
You See Symptoms - I See System Dynamics
You describe the friction; I map the underlying mechanics. ICP drift, funnel decay, outbound inconsistency, misaligned messaging or positioning - each has distinct signatures. You walk away knowing exactly which lever matters and why.
Built for Mature Teams With Real Complexity
Agencies, Growth Professionals, and SaaS founders bring complex GTM systems - multiple segments, multiple funnels, unclear attribution, plateaus. This analysis gives you the missing clarity you've been circling around for weeks.
Scientific Rigor, Human Warmth
The analysis is physics-PhD-level. The experience is calm, collaborative, and grounded. No ego and no pressure - just honest clarity you can trust and a process that respects the context you're operating in.
Introducing the ATOM Framework: Scientific GTM Clarity
ATOM is my structured, scientific method for diagnosing B2B revenue systems. It replaces guesswork and generic "best practices" with a first-principles approach that identifies the true constraint and the smallest set of changes that produce the highest impact.
A
Assess
We gather your system inputs - ICP definition, funnel paths, messaging, outbound performance, and relevant metrics. The goal is clear, assumption-free visibility into how your GTM operates. The 1:1 Clarity Call focuses on one high-impact bottleneck, while the Full Audit maps the entire funnel and audience dynamics in depth.
T
Theorize
Using the evidence, we construct a precise causal model of your GTM behavior. No opinions or generic advice - only scientific reasoning to locate constraints and predict leverage points. The Call theorizes a single bottleneck; the Full Audit uncovers multiple interacting constraints across your system.
O
Optimize
We define the minimum set of adjustments that will relieve the constraint efficiently. No large overhauls - just high-impact, actionable steps. In the Call tier, you leave with immediate next steps; in the Full Audit, we deliver a full roadmap prioritizing fixes across your GTM system.
M
Model
We map the logical sequence of outcomes your changes produce. This reveals cause-and-effect across your GTM system, showing what to fix first and why. The Call highlights the immediate impact of one bottleneck; the Full Audit extends this to the full funnel and its interactions, giving you clarity for the next 90+ days of GTM planning.
Every tier leverages ATOM with increasing depth. The 1:1 Clarity Call isolates one bottleneck, the Call + Report adds a written analysis, and the Full Audit delivers a complete system diagnosis for one funnel with a prioritized roadmap for action across your GTM.
Who This Diagnosis Is Perfect For
If you're building or scaling a B2B growth engine and something feels off - the data isn't matching your intuition, the funnel is stalling, or your team keeps circling the same conversations - this analysis is for you.
B2B Agencies Refining Their ICP
You've shipped offers. You've closed clients. But something in your ICP definition feels muddy - making outbound inconsistent and positioning harder than it needs to be. You want a clearer, tighter definition backed by data.
Growth & RevOps Leaders Diagnosing Bottlenecks
Your dashboards are full, but the story is unclear. Awareness is up, but conversions dipped. Meetings are happening, but the pipeline won't firm up. You need a clean, outside view - from someone who understands systems, not just tactics.
Revenue-Stage SaaS Founders
You've found traction. But scaling introduces noise - channels saturate, messaging drifts, leads change behavior. You want grounded, analytical clarity before allocating the next quarter's focus and budget.
How It Works
A structured, scientific process designed to get you clarity fast.
Submit Your Context
Share your funnel snapshots, ICP hypotheses, messaging drafts, and any relevant metrics. The more context you provide, the sharper the analysis — but even minimal input is enough to start.
Scientific Diagnosis
Using the ATOM framework and scientific rigour, I assess your system, theorize root constraints, and identify the levers that matter most. Each tier (Call, Call + Report, Full Audit) corresponds to increasing depth and rigor.
Clear Roadmap
In your session or audit, you'll get a clear, structured roadmap tailored to your ICP, funnel, messaging, and GTM constraints. You leave with confidence, knowing exactly where to focus next.
Optional written analysis or full audit tiers deliver a 2–10 page, data-driven, PhD-level breakdown of your GTM system - mapping bottlenecks, ICP dynamics, and prioritized next steps.
Pricing
Choose the level of clarity and depth you need. All tiers use my scientific ATOM method - you decide how deep we go.
GTM Clarity Session
$499 / one-time
A focused 1:1 session for fast, high-signal GTM clarity. Diagnose the single biggest constraint and leave with actionable next steps.
- Pre-call intake questionnaire
- Pre-call data review
- 60-minute clarity session
- Live diagnosis & strategic recommendations
- Written report
- Prioritized action plan
- Full GTM audit
Clarity Session + Analysis
$949 / one-time
For leaders who want a documented, concise action plan. Perfect for internal alignment or ensuring nothing is missed.
- Everything in the Clarity Session
- Deeper pre-call review
- Written summary of findings (2-4 pages)
- 3–5 step prioritized action plan
- Optional follow-up Q&A via email
- Full GTM audit
- ICP reconstruction
- Funnel schematics
Full GTM System Audit
$2999 / one-time
A full, scientific diagnosis of your GTM system for one funnel: ICP, funnel, messaging, outbound, and sequencing. Includes a detailed audit and roadmap for scale.
- Complete data and asset intake
- Deep scientific GTM analysis
- 6-10 page written audit
- ICP precision assessment
- Messaging & positioning clarity check
- Funnel diagnostics
- Outbound strategy assessment
- Inbound strategy assessment
- 3-7 priority recommendations
- 60-minute review call
- Done-for-you execution
Frequently Asked Questions
Straight answers to help you understand which option - the Clarity Session, the Analysis Report, or the Full GTM Audit - is the right fit for where you are in your growth journey.
1. Who is this session for?
If you're a B2B founder, growth professional, or agency operator with revenue, real customers, and a sense that something in your GTM engine isn't quite right or you're building a new GTM system - this is for you. You should already be thinking in terms of ICPs, funnels, or GTM sequencing. You'll get the most value if you appreciate structured, analytical thinking.
2. Do I need to prepare anything?
Yes. After booking, you'll receive an email with a short questionnaire. Please fill it out and send it back so I can start diagnosing based on your data. I'm a scientist - not a clairvoyant - so the more context you give me, the deeper and more precise the analysis will be. Everything you share is treated with strict confidentiality.
3. What if I don't have an established funnel yet?
Not a problem. Many early-stage but revenue-generating founders come in precisely because they want to avoid building the wrong funnel. We'll map your offer, positioning, public triggers, your audience, and the simplest path to predictable pipeline - without unnecessary complexity. We'll also leverage my main B2B ABM lead delivery offer: you'll get an ICP analysis based on my proprietary data.
4. What makes this different from other consulting calls?
You're getting a no-nonsense scientific diagnosis, not framework gymnastics or bloated reports full of pretty but meaningless charts. I combine first-principles analysis from my physics background with deep B2B GTM experience to isolate the real constraint in your revenue system. The ICP analysis is powered by proprietary data models and software I built myself - something you won't get anywhere else.
5. What's included in the Analysis Report upgrade?
A 2-4 page, custom-written PDF that distills everything from the session into a clean, structured roadmap. It includes ICP clarity and analysis, messaging angles, sequence-level risks, funnel diagnosis, and your top leverage points. Think of it as a compressed GTM model built specifically for your business.
6. How is the Full GTM Audit different from the Analysis Report?
The Full GTM Audit is a deeper, end-to-end diagnosis designed for companies that want full clarity before scaling. It includes an in-depth ICP analysis, buyer awareness mapping, offer architecture, funnel flow, messaging breakdowns, outbound evaluation, and system-level constraints. It's more forensic, more comprehensive, and far more actionable than the Analysis Report. The Report is a snapshot. The Audit is the entire system.
7. Who is the Full GTM Audit best suited for?
It's ideal for B2B agencies, growth leaders, and SaaS founders who already have traction but want to eliminate uncertainty before scaling spend, teams, or outbound volume. If you feel your GTM engine works - but only inconsistently or under specific conditions - the Audit reveals exactly why and what to fix first.
8. What do I need to provide for the GTM Audit?
Typically: ICP notes, funnel stages, messaging docs, outreach samples, performance data, and anything you believe is relevant. But if you don't have clean documentation, that's completely fine - most companies don't. I know how to reconstruct the system from whatever you have and will also give you recommendations on how to improve your analytics.
9. Can any of these lead to longer-term work?
Yes - but only if it's truly the right fit. Sometimes the result is a clear path you can run with independently. Other times, the Audit reveals that my ABM lead delivery system would be an immediate multiplier. There is zero pressure in either direction.
10. What if I'm not sure which option I need?
Easy rule of thumb: If you're trying to understand the core problem - book the Clarity Session. If you want a written, structured plan - add the Analysis Report. If you want a full-system diagnosis that removes all GTM guesswork for a specific funnel - choose the Full Audit. If you're genuinely unsure, reach out and I'll point you to the most efficient option.
11. Can I get a refund?
Rescheduling is always possible if something comes up. Completed sessions and delivered audits are non-refundable due to the prep and depth involved. If you're unsure whether it's the right fit, just reach out beforehand - I'm very straightforward about pointing you to the right tier.
Ready to get scientific clarity on your GTM?
Each tier - Session, Report, or Audit - is designed to give you structured clarity. Choose the depth that matches where you are.
I take a maximum of two Clarity Sessions per week so I can focus properly on client work and lead delivery. If a slot is free, you're very welcome to book it.
Choose Your Clarity TierClarity Session: You'll pay through Stripe, then schedule immediately.
Full Audit: Starts with a free Audit Fit Call to confirm it's the right level of depth.