Not every industry is investing in growth.
Sigmerra validates your ICP using real awareness and optimization signals found on company websites: marketing activity (SEO, content, ads), technical maturity, system complexity, and modernization indicators.
Data-driven. Built on public market signals.
Why Many Go-to-Market Decisions Fail,
Before Operational Measures Take Effect
Before outreach, funnels, or automation can have an impact, it must be clear whether a market is truly ready to invest. Without reliable demand and maturity signals, operational measures quickly become costly assumptions. A systematic analysis provides the necessary foundation for informed decisions.
Demand Shows in Behavior, Not Assumptions
Real purchasing and investment readiness can be observed. Publicly visible signals such as SEO activity, content production, ad campaigns, social presence, and technical development show which companies are actively optimizing — and which markets only appear attractive on paper.
A Reliable ICP Comes from Maturity, Not Demographics
Companies within the same industry differ fundamentally: in the complexity of their systems, their technical level, and their willingness to invest resources in growth. The analysis separates segments with real decision-making and purchase maturity from those that fit formally but are operationally blocked.
Go/No-Go Clarity Before Scaling and Implementation
Instead of optimizing blindly, you receive a reliable decision-making foundation: which segments should be prioritized, where optimization makes sense, — and where it is strategically wiser not to invest further. This reduces risk and increases the impact of all subsequent measures.
Which Public Signals We Analyze
Purchase readiness and awareness are not reflected in subjective or well-meaning statements, but in actual decisions. We analyze publicly visible Public Triggers and combine them into a reliable maturity profile.
Marketing & Visibility Signals
SEO optimization, content activity, ad campaigns, and social presence show whether companies are actively generating demand and are willing to invest in growth.
Technical Maturity
Website technology, structure, performance, and SEO foundations provide insight into whether systems are actively maintained, modernized, or operated unchanged for years.
Activity & Recency Signals
Publishing frequency, content recency, and ongoing adjustments show whether a company is actively optimizing or has abandoned previous initiatives.
Combined Maturity Signals
Individual Public Triggers are rarely meaningful. Only the combination of multiple signals provides a realistic picture of decision maturity, investment readiness, and market fit.
These signals feed into a proprietary scoring system that classifies market segments by maturity and action potential — free from subjective assumptions or polite-answer interviews.
Who This Analysis Is Suitable For
This analysis is aimed at B2B companies that want to make strategic go-to-market decisions based on reliable market signals.
- • Marketing and lead generation agencies
- • Marketing & Sales SaaS companies
- • Software, web, and automation agencies
- • Strategic B2B marketing & growth consultants
Particularly relevant for teams evaluating multiple segments, prioritizing market opportunities, and needing clear Go/No-Go decisions before scaling.
Who This Analysis Is Not Suitable For
This analysis is not an operational implementation and does not replace ongoing marketing.
- • B2C business models
- • Companies without concrete go-to-market goals
- • Exploratory “let’s just try” approaches
- • Decisions without implementation readiness
If the results are not intended to serve as a binding decision-making basis, this is not the right next step.
What You Will Know After the Analysis
Reliable decision-making foundations for your go-to-market strategy - free from assumptions and polite answers.
Purchase-Ready Segments
You will identify which industries and sub-segments are actively investing in growth - and which only appear attractive on paper.
Investment & Public Triggers
You will see where resources are already flowing - SEO, content, ads, social media - and how technical maturity, automation, and modern systems indicate purchase readiness and awareness.
Cause Instead of Symptom
The analysis reveals whether operational weaknesses or market selection are the actual growth bottlenecks.
Clear Go/No-Go Recommendation
You receive prioritized action recommendations, showing which segments make sense and where investment is not worthwhile - for maximum efficiency in your next steps.
Why Sigmerra
We provide reliable, data-driven market and ICP analyses.
- • No subjective interviews, surveys, or self-reports – only real company data
- • Analysis of publicly visible investment and marketing activity, technical maturity, and system complexity
- • Proprietary scoring logic evaluates the maturity and action potential of individual segments
- • Scientific, data-driven approach instead of generic frameworks or assumptions based on polite answers
Pricing
Clearly defined analyses for different stages of your go-to-market. From initial validation of individual segments to a full funnel rebuild – each stage provides a concrete decision-making basis.
ICP Decision Check
$599 / one-time
plus VAT
Structured entry to evaluate a specific target segment. We review a defined ICP for real purchase and awareness signals and assess whether a deeper analysis is worthwhile.
Your outcome: Is this segment genuinely ready to buy – yes or no?
- Pre-questionnaire to focus on one ICP
- Analysis of public purchase & marketing signals
- 60 min result & assessment call
- Comparison of multiple ICPs
- Strategic prioritization or funnel concept
ICP & Demand Analysis
$2699 / one-time
plus VAT
Comparative analysis of clearly defined target segments. Identifies which ICPs show real demand – and which should be strategically excluded.
Your outcome: Which segment to prioritize – and why.
- Analysis of up to 4 clearly defined ICPs
- Structured pre-questionnaire to clarify context
- Assessment of real purchase, awareness & modernization signals
- Proprietary maturity & prioritization scoring
- Clear Go/No-Go recommendation per segment
- Written decision report (charts & key insights)
- 60-minute review call for strategic alignment
Go-to-Market Funnel Architecture
$9499+ / one-time
plus VAT
Strategic design of your go-to-market funnel for new markets or offerings. Based on validated ICPs, positioning and demand signals, we define the structure, messaging logic, sequencing and channel roles — and provide a detailed execution and operating blueprint your team can use to implement and run the funnel internally.
Your outcome: A clear ICP focus, sharp market positioning, and a complete strategic blueprint for how your funnel is built and operated.
- In-depth ICP & demand analysis as foundation
- Clear positioning & messaging architecture
- Funnel structure incl. sequencing & decision logic
- Strategic blueprint your team can implement
- Review & prioritization call
- No operational execution or campaign management
Ongoing Strategic Support
For teams who want continued strategic guidance after their ICP & demand analysis, I offer limited ongoing advisory engagements.
These engagements are designed for founders and leadership teams who want a senior, data-driven sparring partner for market decisions — without outsourcing execution.
Availability is intentionally limited and offered only after an initial analysis.
Frequently Asked Questions
Clear answers to help you choose the right analysis for your current go-to-market phase – from the ICP Decision Check to the ICP & Demand Analysis and up to the strategic Go-to-Market Funnel Architecture.
Each option addresses a clearly defined decision point in your market entry or growth strategy.
1. Who is this suitable for?
For B2B founders, SaaS teams, and marketing or lead-gen agencies facing a market, segment, or funnel decision. Suitable if you want to clarify which segments are ready to buy or whether a new go-to-market strategy is strategically worthwhile.
Not suitable for B2C models or teams without decision-making intent.
2. What is the difference between the three tiers?
The three tiers address different phases of your go-to-market journey:
- Tier 1: Checks a specific ICP as a clear decision basis.
- Tier 2: Systematically compares up to 4 ICPs and market segments to identify where real demand exists.
- Tier 3: Designs a strategic go-to-market funnel for new markets or offerings, including structure, messaging, sequencing, and an execution blueprint your team can implement and run.
Your current stage in the market journey determines which tier is the right fit.
3. What concrete results will I receive?
You will receive clear decision-making foundations: Go/No-Go assessments, prioritized market or segment options, and – depending on the tier – a structured funnel blueprint. All results are documented in writing and discussed in the review call.
4. How does the analysis work?
The analysis examines real, publicly visible signals: marketing activity, technical maturity, system complexity, and modernization indicators. These feed into a proprietary scoring system that evaluates market segments by purchase readiness and action potential – without subjective interviews or surveys.
5. How long does the analysis take?
Tier 1 typically takes 7–10 days, Tier 2 about 2–3 weeks, Tier 3 – including strategic sessions – approx. 3–6 weeks. The timeframe depends on the number of segments and strategic complexity.
6. How do booking and payment work?
Tier 1 and Tier 2 can be booked directly via Stripe for immediate access. Tier 3 (Go-to-Market Funnel Architecture) is a strategic engagement and starts with a short fit call to align goals, scope, and context.
Payment for Tier 3 is handled via invoice: typically, 50% upfront to confirm the engagement and 50% after delivery of the strategic blueprint and review session.
7. Is the analysis privacy-compliant?
Absolutely. We analyze only publicly available, non-personal information. No personal data is collected, stored, or processed.
8. Is this suitable for existing funnels?
This page focuses on new market or funnel decisions. For analyzing and optimizing existing funnels, our separate Funnel Diagnosis is the more appropriate option.
9. How is this different from the Funnel Diagnosis?
The Funnel Diagnosis focuses on analyzing and optimizing existing funnels. Tier 3 on this page, the Go-to-Market Funnel Architecture, is about designing new funnels: defining market focus, ICPs, messaging, and funnel structure for new offers or segments. Both approaches complement each other, but they address different starting points.
10. Which teams benefit the most?
Teams facing strategic decisions: market prioritization, offer realignment, or funnel rebuild. Especially valuable for B2B companies that want to decide growth not by guesswork, but based on solid, data-driven insights.
11. How is payment handled?
Tier 1 (ICP Check) and Tier 2 (ICP & Demand Analysis) can be booked directly and securely via Stripe. Tier 3 (Go-to-Market Funnel Architecture) is a strategic engagement that begins with a short Fit Call to align objectives, scope, and feasibility. Payment for Tier 3 is typically handled via invoice, with 50% upfront and 50% upon delivery.
If you prefer not to use Stripe, simply email us at m1516238d36d7125d22b702c947881fb1o695f3b1f63fa91bf97e372a877083087c695f3b1f63fa91bf97e372a877083087.1516238d36d7125d22b702c947881fb1a1516238d36d7125d22b702c947881fb1rec14a8faf8d87b2c367ec24e22fed5a1r62f4866ed450833f06cace65686e5084e1516238d36d7125d22b702c947881fb1m9d896fe06e10e20b0464d16ec08577f1gec14a8faf8d87b2c367ec24e22fed5a1i695f3b1f63fa91bf97e372a877083087s62f4866ed450833f06cace65686e5084 (ta) 695f3b1f63fa91bf97e372a877083087t1516238d36d7125d22b702c947881fb1rec14a8faf8d87b2c367ec24e22fed5a1o62f4866ed450833f06cace65686e5084pec14a8faf8d87b2c367ec24e22fed5a1p9d896fe06e10e20b0464d16ec08577f1udda4c7dffbe603833808259b5599ed5esdda4c7dffbe603833808259b5599ed5e specifying the product. We will provide an invoice and accept payment via bank transfer.
12. Is payment by invoice possible?
Yes, this is possible. If you do not wish to book the ICP Decision Check or the ICP & Demand Analysis via Stripe, simply email us at m1516238d36d7125d22b702c947881fb1o695f3b1f63fa91bf97e372a877083087cec14a8faf8d87b2c367ec24e22fed5a1.dda4c7dffbe603833808259b5599ed5eaec14a8faf8d87b2c367ec24e22fed5a1r9d896fe06e10e20b0464d16ec08577f1r62f4866ed450833f06cace65686e5084edda4c7dffbe603833808259b5599ed5em1516238d36d7125d22b702c947881fb1gec14a8faf8d87b2c367ec24e22fed5a1i695f3b1f63fa91bf97e372a877083087sec14a8faf8d87b2c367ec24e22fed5a1 (ta) dda4c7dffbe603833808259b5599ed5et9d896fe06e10e20b0464d16ec08577f1r695f3b1f63fa91bf97e372a877083087o695f3b1f63fa91bf97e372a877083087pec14a8faf8d87b2c367ec24e22fed5a1p1516238d36d7125d22b702c947881fb1u62f4866ed450833f06cace65686e5084s9d896fe06e10e20b0464d16ec08577f1 with your chosen product option. Payment by bank transfer with a full invoice is then possible. The Go-to-Market Funnel Architecture is always billed via invoice and bank transfer.
Ready to make confident Go-to-Market decisions?
Whether it’s your first ICP decision, a systematic segment comparison, or a strategic funnel architecture – each analysis targets a specific decision point and provides actionable, data-driven guidance for your next step.
I work with deliberately limited capacity, taking on a maximum of two analysis projects per week to ensure depth, precision, and clear, actionable insights. When a slot is available, you can start immediately.
Select Your AnalysisTier 1 & Tier 2: Bookable directly via Stripe – for straightforward ICP and segment decisions without preliminary calls.
Tier 3: Go-to-Market Funnel Architecture begins with a short Fit Call to define objectives, scope, and the strategic blueprint your team will implement.